The brief as expressed :--
"Our main website you build for us at WWW.IACP.IE has homogenous event booking integrated sucessfully and we are very happy with this for our routine events. However our Annual Conference is a multiday event that has changing requirements, complex ordering options and preferences year to year. We therefore need something more substantial to help us promote and sell this event with all options, with more control over form creation, with multi-ticket booking capability, integration to our membership managment system for validation, tighter integration to our CRM and CPD systems as well as a higher level of data collection / reporting to make the co-ordination of this important annual event as efficient and cost effective as possible. "
After some brief meetings with the event organisers, we broke down the operational tasks into a set of key functional requirements needed to streamline the efficiency of the ordering process. Dynamically controlled form presentation was specified to reduce user confusion, control data input and simplify choices and validation. Functionality was added to allow staff to create unlimited ticket types, discounts, pricing variations and combinations. Critical to the sucess of online sales would be a Mobile first approach to the design and layout.
Fig.1. Home Page: simplified layout prioritising the needs of the mobile user
Fig.2. Multi-ticket ordering form with ticket options. Dynamic validation.
Fig.3. Ticket Basket view.
Thanks to Jeremiah and the WDI / Active Online Staff we now have a great reusable online tool that has removed a huge amount of the pre and post admin overhead from staff and with the additional metrics now available we can place accurate orders for supplies and facilities keeping costs tightly under control. The high focus on usability led by Jeremiah has resulted in a huge reduction in sales queries from delegates and has resulted in quicker ticket sales and revenue collection.
User Journey Mapping
Dynamic Form control
CRM and CPD system integration
Form Creation / Editing controls
Early Bird discounting
Facility data collation
Resonsive Layout (Mobile)
Dedicated project team
Ongoing support and optimisation