Articles

Logo Design & Branding

 

Your Logo, Your brand identity

 

One of the most important aspects of any corporate design project - be it in print, or within a professional website design is strong branding.


Having a strong well designed logo, gives every venture a substantial marketing advantage by providing effective brand recognition. We often are tasked by our clients to create a logo or tweak an existing logo to add a modern look to their online project.


A typical Branding Cycle might include:

  • A marketing strategy meeting with company stakeholders to explore the organisations needs, strategies, likes, dislikes, media requirements, technical requirements and philosophies.
  • Marketing research on competitors, local and global, closely aligned businesses, target markets, industry trends and customer viewpoints.
  • The production of a limited number of 'Concept' Designs for discussion.
  • Expanding development of chosen designs until all criteria are met to full satisfaction.
  • Testing and Evaluation of all proposed designs across varied media and within all potential environments.

 

Artistic Friend or Professional?

 

Investing in a logo design or re-design with a professional design company is a wise choice. Everyone has a creative friend who is good at art and might be considered as a low cost option to your logo design needs. However good the graphic designer might be, the guidance and application of marketing expertise, solid market research and brand design experience will result in a logo design that has true meaning, will resonate with your interests and represent your business credibly now and well into the future.

CASESTUDY CDEC.IE (MEDICAL)

Logo Design, Online strategy and marketing advice, branding, responsive Website Design and Development with integrated CMS

CASESTUDY IRISH INFORMATION SECURITY FORUM

Full branding, Website design and development, Membership Management system and automated renewals processing