While the majority of not-for-profit sports clubs are generally not run like businesses, they still can adopt best practice Internet marketing to ensure a regular flow of new members. Aside from providing information about the club, a club website can do a lot to promote general interest in the art/sport across the wider community.
Like any modern small business website, a "mobile first" approach is a critical requirement for the UI design and layout of this small club website. The primary target audience is busy parents (children's classes) and adults who will access the Internet predominately using a mobile device.
Secondly, but by no means less important, is to create an impressive desktop experience so that prospective members within the working environment or at home searching for evening classes could be wowed on bigger screens and easily discover additional content and browse in more comfort.
A careful marketing strategy was discussed and deployed to highlight the child friendly environment of this club and professionally produced imagery was used to reinforce this message to create the required marketing focus. Some Facebook integration was implemented to further the potential for visitors to share information from the website among their social community and creating a conduit of additional traffic back to the website.
The final requirement was to incorporate an easy to use CMS to allow the club officers and administrators make updates quickly and easily and add new content over time.
Additionally DTA engaged us to put in place a low-level SEO (Search Engine Optimisation) and SEP (Search Engine Promotion) campaign for them to get the Dublin Timiki Aikido website established in Googles Search Engine index and on the road to having an "organic" listing on Page 1 for the following key search phrases:-
All new websites take a bit of time to get noticed and listed in Google for searches relating to their key activity(ies). It's all the more difficult to get a good listing position when competing against legacy websites for popular search terms. However, with a bit of professional SEO and Search Engine promotion even small new websites can begin to see progress up the listings in as little as six months.
LISTING POSITION UPDATE: 28th September 2017
(using Google.ie from Kinsealy Co.Dublin)
Shodokan Aikido Ireland ( Position 1,2 & 3, Page 1)
Childrens Aikido Classes (Position 1, Page 1)
Adult Aikido Classes (Position 1, Page 1)
Aikido for kids (Position 1, Page 1)
Aikido Dublin ( Position 5 & 6 , Page 1,)
Aikido Ireland ( Position 6 Page 1 )
Aikido Classes Dublin (Position 5, Page 1 )
Aikido Classes (Positions 6, 7 & 8 Page 1 )
Aikikai Aikido (Positions 6 & 7 Page 1)
Use Case Analysis
Responsive, mobile-friendly design
Back-Office CP & CMS
HTML & CSS
Dedicated project manager
Build Assistance & Deployment