Following the initial pilot video, where some staff members of VIP issued a Youtube video challenge to each other to see which of them could find a doppelganger first, a number of follow-up videos were broadcast that sparked a minor YouTube phenomenon. Working with this theme, VIP went to work documenting meet-ups, generating interest from the worlds media and accelerating web interest to another level.
Working closely with VIP we created and engineered an online service to allow fans of the TWIN STRANGERS challenge to register and begin finding their own "Twin Strangers" within a simple and intuitive web based service.
After launch of the new online service (TWINSTRANGERS.NET), registered users jumped from approximately 60,000 to 900,000 within the first three months and continues to grow apace.
A key part of our work for VIP included architecting and actively managing infrastructure that can web traffic generating 4000 requests per second with peak registrations exceeding 400 a second (after each new video release).
In case you had not noticed... The TWINSTRANGERS project recently scooped a Gold Award for VIP in Digital Media Awards 2016 last week.
I've worked with Jeremiah on a number of key projects over the last four years and his team are my first port of call when I need a Web agency to deliver on technically demanding projects with unforgiving launch deadlines. If you are looking for a hard-working and responsive team to realise your online ambitions, I highly recommend Jeremiah and his crew.