Building an OTT Platform MVP

Over-the-top (OTT) platforms have revolutionised the way we consume media, offering on-demand content directly to viewers over the internet.

Well known examples include :-

Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max, Peacock, Paramount Plus 

Building an OTT MVP (Minimum Viable Product) platform can be a complex task, but it's an essential step in validating your idea and attracting investment.

Here's a brief guide on how to approach it.

1. Define Your Value Proposition

The first step in building an OTT platform MVP (also referred to as a Video On Demand (VOD) platform) is to define your unique value proposition. What sets your platform apart from existing ones? This could be exclusive content, a unique user interface, innovative features, or a specific initial target audience.

2. Identify Key Features

Identify the key features your OTT platform needs to deliver it's value proposition. These might include user registration, content search and categorization, multi-platform video streaming, and user interaction mechanisms. Remember, the goal of an MVP is to provide the minimum set of features that deliver value to the user and get you started.

3. Choose the Right Technology

The technology stack you choose for your OTT platform will depend on your specific requirements. You'll need a robust backend capable of handling asset management, seamless video streaming and subscriber data, a frontend that provides a seamless user experience, across multiple platforms (Mobile, Desktop, TV).

4. Build and Test

Once you've defined your value proposition, identified key features, and chosen your technology, it's time to start building. Adopt an agile development methodology, allowing for regular feedback and adjustments. Don't forget to rigoursly test your platform to ensure it delivers a smooth and enjoyable user experience.

5. Launch and Learn

Finally, launch your OTT MVP platform as quickly as possible inviting an early cohort of users. Gather feedback quickly, learn from it, and iterate on your product. This is just the beginning of your journey in the exciting world of OTT platforms.

Remember, building an MVP is about learning and validating your idea. It doesn't have to be perfect; it just has to be good enough to start the journey. Good luck!